One of the most amazing cities in the world is trying to let everyone else know about it’s greatness. Louisville Kentucky has a controversial, edgy campaign going on that has people talking. Call me crazy, but isn’t that the idea behind a campaign? Why have one that gets people…. I dunno… not talking?
At any rate, love the campaign or hate the campaign – few will ignore the campaign.
Pip Pullen, an accounts director for the Louisville-based marketing and advertising firm that worked on the campaign, said the ads have received “an incredibly positive response.”
“Except,” he said, “some members of the Metro Council took umbrage.” Well, that’s what council members do, they take umbrage. In fact, they’re considering changing the job description from Council Member to Umbrage Taker.
True story.
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